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Media Skills Training

Media skills for school and children’s librarians, A Guardian professional development seminar.  8th March 2011, 9.45 am - 12.45 pm at Guardian News & Media, King's Place, 90 York Way, London N1 9GU.  £95 + VAT

Whether it’s sharing a success story, promoting a project or, on occasion, handling bad news, school and children’s librarians need to be able to handle the media. Good publicity is essential for the success of your library’s work. The Guardian’s half-day course will offer expert views and practical advice on how to

  • get your library noticed by the local and national press
  • write good press releases
  • use social media effectively (websites, social network sites, Twitter)
  • generate widespread awareness of your projects
  • handle bad press

Who should attend

  • School librarians
  • Children’s librarians
  • School library service managers

Benefits of attending

  • Expert tips on press relations for school and children's libraries
  • Tools for promoting good news and managing your library’s reputation
  • A guide to new and social media for librarians

Course leaders
Emma Drury
Emma is a qualified journalist and teacher. She started her career working for Emap, Johnson Press and the Northcliffe group on various titles, including Britain’s oldest newspaper the StamfordMercury, the Northamptonshire Chronicle and Echo, the Leicester Mercury and the Edinburgh Evening News. In 2001 Emma trained as a primary school teacher and taught at a wide variety of schools ranging from a tiny class in rural Lincolnshireto an inner-city school in Birmingham. Emma Drury is currently a news editor for learnnewsdesk, the Guardian’s online news service for schools. Emma has an MA in Medieval History, a diploma in journalism and Qualified Teacher Status.

Mike Hepburn
Mike Hepburn has over 20 years experience in media and press relations. He gained first hand experience of understanding how journalists tick working as a journalist on a range of political magazines. He went on to become the producer of ITV's flagship politics TV show 'GMTV Sunday Programme' - responsible for a two hours of live politics and current affairs programme. He set up the politics website ePolitix.com where his interviews with ministers and political leaders regularly attracted massive national media coverage. He also ran the media operations for major blue chip companies such as Boeing. He now advises organisations, including the Guardian, on their media strategy. He recently ran the media campaign for the 400th anniversary of the King James Bible.

For more information, call 0203 353 4059 or email seminars@guardian.co.uk.

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