BookTrust get children reading in lots of different ways, but our priority is to get more children excited about books, rhymes and stories – because if reading is fun, children will want to do it. We run nationwide programmes – like our flagship programme Bookstart. We reach millions of families across the country each year with books, resources and advice to encourage parents and carers to start reading with their babies right from the beginning. 

BookTrust are also responsible for running the Children's Laureate, which has now been running for over 10 years. The current Children's Laureate is Cressida Cowell. 

Go to BookTrust website.